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At Cardamone Marketing Group, we believe the most successful shopper marketing practice is one that’s part of an integrated marketing campaign. Quintessentially, one that focuses on what your target consumers are thinking when deciding whether or not to buy your product or service.
Shopper marketing considers the opportunities to drive consumption and identifies the shopper that would need to purchase your brand to enable that consumption. These shoppers need to be understood in terms of how well they interpret the needs of the consumer, what their own needs as a shopper are, where they are likely to shop, in which stores they can be influenced in, and what in-store activity influences them.
Based on a deep understanding of shopper attitudes and behaviors, these programs are designed to build equity for the brand and the retailer while the consumer is in shopping mode and ultimately drive them to make a purchase.
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