Stay a step ahead of your competition by tracking keywords, optimizing your website’s pages for search engines and analyze your social reach with our SEO services.
An effective SEO strategy is the difference between a business easily being found online and getting lost in the noise of thousands of other businesses trying to grab the attention of consumers. Success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value and distributing your content across new channels.
The first pillar of an effective SEO strategy is your onsite content and structure. From the way you organize your site to how you optimize your content, a strong on-site SEO plan includes keyword research, content optimization, user experience, site design and the presence of a blog with great content that’s updated frequently.
The foundation of a SEO strategy with Cardamone Marketing Group is keyword research. We brainstorm a list of phrases related to your business, brand, products, industry, location and customers as well as scan your site to generate a list of recommended terms that you currently rank for or could target. Cardamone Marketing Group also sees what specific terms they rank well for that you might not have thought about. Once Cardamone Marketing Group develops a list of keywords, we look at your website structure, map keywords to the major sections and optimize your content for those terms.
Cardamone Marketing Group also looks a business’ Google Analytics to not only see where visitors come from but to make sure they’re finding what they’re looking for. If a high percentage of people are bouncing from your site, you may be ranking for irrelevant terms or your site design may be too complicated. Ask yourself what people are trying to accomplish, and look at ways you can make that easier.
Links are important to SEO because they give Google, Yahoo and Bing insight to the relevancy of your content; the more websites link to you, the more valuable your content is deemed to be by search engines. More likes also builds trust and authority, causing your pages to rank higher, driving more traffic. And, while in the past it was about how many websites linked to your website, it’s more about the quality of those links today. If your business is an expert in a certain industry, press releases are a great way to build links to your site.
As for social media, there was a time when analysts wondered if it would make SEO obsolete. Instead, social media has changed the way we think about SEO and impacted how websites rank in the SERPs. Social media is a great medium to help build your brand. A branded social presence can help build word of mouth that gets you customers, mentions and links, but you need to make sure that your profile names and descriptions are branded and link to your site, your username and URL is linked to your business name and the look and feel of your site carries through to your profile layouts and design. But, this doesn’t mean that your business should be everywhere.
Forcibly putting your business on all social media rarely is an effective approach. Instead, decide what platforms will be the most effective for your marketing efforts by examining the social behaviors of your target customers. Spend time online building a following that generates social activity and connects to your business goals beyond SEO. An exception to this rule is Google+, which is important to have a presence on from a purely SEO perspective.
Google has been explicit that social signals play a role in its algorithm. Twitter and Facebook matter some, but many of the search results from both networks are restricted. Therefore, the network that’s carries the most weight is Google+. Ensure that you have a profile that’s connected to your site and spend time building your audience there. Share content and make sure that a Google+ button is available for people to like and share your content.
We offer the service of tracking inbound marketing, including SEO, social, brand and content marketing, for your business. We can retrieve search engine rankings for pages and keywords to see whether activities are improving the rank of your pages. We also can search for and analyze mentions of your brand, your competitors and industry topics to discover the latest relevant content being published on the Internet.