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As implied by the name, graphic design involves the creation of visual media. This can be in the form of a website, a business card, a poster, a book, or a whole host of other graphical works. Because graphic design is visual in nature, it often leads people to the conclusion that graphic design is art. As a result, all graphic designers are artists, and the world of graphic design is all about "making things pretty." However, we think design is much more than just a pretty face.
Although, graphic design has a large artistic and emotional component to it, we believe that the word "design" is interchangeable with another - engineering. To us, design is more than just looking good, it is about being good. Design is about functionality.
Great design has a purpose and that is to facilitate communication. It is this reason we tend to refer to graphic design as graphic communication. Quite simply, graphic communication is not art. Form should never be put above function. Instead, they should walk hand-in-hand with function leading the way. We strive to apply this philosophy in everything we do.
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