There’s not a more common language than that of graphic communications via photos and illustrations.
As implied by the name, graphic design involves the creation of visual media. This can be in the form of a website, a business card, a poster, a book or a whole host of other graphical works. Because graphic design is visual in nature, it often leads people to the conclusion that graphic design is art, all graphic designers are artists and that the world of graphic design is all about “making things pretty.”
However, we think design is about more than just being a pretty face.
Although, graphic design has a large artistic and emotional component to it, we believe that the word “design” is interchangeable with another: communications. To us, design isn’t about looking good; it’s about being good. Design is about functionality and delivering a message.
To make it simple, graphic communications is not art because, in marketing, form should never be put above function. Instead, they should walk hand-in-hand with function leading the way. We strive to apply this philosophy in everything we do.