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Cardamone Marketing Group is all about bringing buyers' actions to life. The way we approach direct marketing is no different. We create ideas that move consumers to brands in specific, measurable ways, positioning them for long-term success.
For many years, the primary method of gaining a customer's attention has been through "interruption marketing." The premise of this "spray and pray" approach is that if enough people are interrupted then maybe someone will respond. Cardamone Marketing Group increases the relevancy of communications leading to higher lifetime sales and satisfaction.
Our bias is that direct marketing is a data-centric discipline based on the process of testing, measuring, evaluating and refining. Many of us can recite examples where we have opted into a rewards program where the company has full access to our purchase history, yet, even with this data, most offers end up being irrelevant to our past and future needs. We distinguish ourselves from other agencies through our extensive experience using data analysis and measurement to increase relevancy, improve processes and increase customer lifetime value.
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